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Breakdown of Sales by Nicotine Strength
February 6th 2021 | Revised February 6th 2021
Breakdown of Sales by Nicotine Strength

We released a similar report in 2019 to show the breakdown of sales by nicotine strength for the industry to utilize, and releasing an updated version so others can take some pattern data from it. All data is from January 1st, 2020 to February 5th, 2021.




Freebase Nicotine60.23%
Salt Nicotine39.77%



Nicotine Strength Sales Breakdown


0mg (No Nicotine)7.9%
0.1mg - 6mg40.2%
6.01mg - 12mg29.68%
12.01mg - 20mg6.65%
20.01mg - 25mg 3.65%
25.01mg - 30mg3.22%
30.01mg - 35mg2.32%
35.01mg - 40mg1.79%
40mg - 50mg4.59%

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