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Adults Largely Prefer Flavoured Vaping Products
September 24th 2019 | Revised November 27th 2019
Adults Largely Prefer Flavoured Vaping Products

The age-old argument that flavours attract and are marketed to youth can be safely put to rest.


We've extrapolated our sales data since July 1st, 2019 and charted the results.

Unsurprisingly, nearly 70% of our sales were to patrons who are 30 years old or older, 83% are to those 25 or older.


Tobacco flavours contribute under 10% of total sales between all age groups.


Fruits (45.22%)

19 - 24 Years Old8.40%
25 - 29 Years Old7.39%
30 - 39 Years Old14.17%
40 - 49 Years Old6.52%
50 - 59 Years Old 2.86%
60 - 69 Years Old1.58%
70 - 79 Years Old0.22%
Over 80 Years Old3.65%
Age not provided (Over 19)0.43%

45.22%


Sweets & Desserts (19.44%)


19 - 24 Years Old3.04%
25 - 29 Years Old2.92%
30 - 39 Years Old6.42%
40 - 49 Years Old3.22%
50 - 59 Years Old 1.18%
60 - 69 Years Old0.53%
70 - 79 Years Old0.10%
Over 80 Years Old1.91%
Age not provided (Over 19)0.12%

19.44%


Mint & Menthol (11.98%)


19 - 24 Years Old2.17%
25 - 29 Years Old1.87%
30 - 39 Years Old3.94%
40 - 49 Years Old1.84%
50 - 59 Years Old 1.21%
60 - 69 Years Old0.46%
70 - 79 Years Old0.10%
Over 80 Years Old0.32%
Age not provided (Over 19)0.07%

11.98%


Beverage (10.60%)

19 - 24 Years Old1.72%
25 - 29 Years Old1.63%
30 - 39 Years Old3.44%
40 - 49 Years Old1.75%
50 - 59 Years Old 0.94%
60 - 69 Years Old0.34%
70 - 79 Years Old0.03%
Over 80 Years Old0.63%
Age not provided (Over 19)0.12%

10.60%


Tobacco (9.49%)


19 - 24 Years Old0.51%
25 - 29 Years Old0.98%
30 - 39 Years Old3.14%
40 - 49 Years Old1.82%
50 - 59 Years Old 1.23%
60 - 69 Years Old0.58%
70 - 79 Years Old0.08%
Over 80 Years Old1.13%
Age not provided (Over 19)0.02%

9.49%


Uncategorized (1.72%)


19 - 24 Years Old0.12%
25 - 29 Years Old0.13%
30 - 39 Years Old0.72%
40 - 49 Years Old0.33%
50 - 59 Years Old 0.30%
60 - 69 Years Old0.10%
70 - 79 Years Old0.02%
Over 80 Years Old0%
Age not provided (Over 19)0%

1.72%




Combo Packs (1.25%)


19 - 24 Years Old0.30%
25 - 29 Years Old0.34%
30 - 39 Years Old0.37%
40 - 49 Years Old0.16%
50 - 59 Years Old 0.04%
60 - 69 Years Old0.02%
70 - 79 Years Old0%
Over 80 Years Old0%
Age not provided (Over 19)0.02%

1.25%


Cereals (0.30%)

19 - 24 Years Old0.08%
25 - 29 Years Old0.03%
30 - 39 Years Old0.08%
40 - 49 Years Old0.10%
50 - 59 Years Old 0.01%
60 - 69 Years Old0%
70 - 79 Years Old0%
Over 80 Years Old0%
Age not provided (Over 19)0%

0.30%



Sales Breakdown by Age Range


19 - 24 Years Old16.34%
25 - 29 Years Old15.29%
30 - 39 Years Old32.28%
40 - 49 Years Old15.74%
50 - 59 Years Old 7.77%
60 - 69 Years Old4.21%
70 - 79 Years Old0.02%
Over 80 Years Old7.66%
Age not provided (Over 19)0.69%


Top 3 Most Popular Flavour Categories by Age Range

19 - 24 Years OldFruit, Sweets & Desserts, Mint & Menthol
25 - 29 Years OldFruit, Sweets & Desserts, Mint & Menthol
30 - 39 Years OldFruit, Sweets & Desserts, Mint & Menthol
40 - 49 Years OldFruit, Tobacco Blends, Mint & Menthol
50 - 59 Years Old Fruit, Tobacco Blends, Sweets & Desserts
60 - 69 Years OldFruit, Tobacco Blends, Sweets & Desserts
70 - 79 Years OldFruit, Tobacco Blends, Sweets & Desserts
Over 80 Years OldFruit, Sweets & Desserts, Tobacco Blends


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